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・ Erik de Mauny
・ Erik De Vlaeminck
・ Erik de Zwart
・ Erik Dekker
・ Erik Dellums
・ Erik Demaine
・ Erik Denmark
・ Erik Derycke
・ Erik Derycke (politician)
・ Erik Derycke (quiz player)
・ Erik Diesen
・ Erik Djurström
・ Erik Domaschke
・ Erik Dons
・ Erik Drost
Erik du Plessis
・ Erik Durm
・ Erik Durschmied
・ Erik Dyreborg
・ Erik Eckard
・ Erik Edlund
・ Erik Edman
・ Erik Egeland
・ Erik Ehn
・ Erik Ellington
・ Erik Elmsäter
・ Erik Enby
・ Erik Enge
・ Erik Engebretsen
・ Erik Engstrom


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Erik du Plessis : ウィキペディア英語版
Erik du Plessis

Erik du Plessis is the Chairman of Millward Brown South Africa and author of the "The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising," 2005. He specializes in brand and advertising research. Erik has also been a guest professor at the Copenhagen Business School. Du Plessis formerly ran his own research company, Impact Information, in South Africa.
== The Advertised Mind ==
Compiling research performed by du Plessis and Millward Brown, "The Advertised Mind" theorizes that the strongest factor in successful marketing is whether an advertisement creates an emotional response in its target audience. du Plessis bases his conclusions on recent discoveries in neuroscience—particularly the limbic system—which suggest that emotion establishes a firm memory of an advertisement and predisposes consumers to buy the brand that is being advertised. du Plessis also refers to Adtrack’s database of responses to over 30,000 TV commercials, and explores how this paradigm shift can maximize return on advertising spend.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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